This infographic is aimed at educating and bringing awareness to the public sphere in countries where female genital mutilation/cutting is a common practice. It will focus on the increasing desire for change, the possibility and achievability of change, and the damaging effects and the lack of positive effects of female genital mutilation/cutting. Because the infographic is to be used in societies where FGM/C is widely practiced and accepted, it will avoid taking a judgmental or adversarial approach, but instead will encourage the audience to understand the situation and work for change Since "attitudes about genital cutting tend to be kept in the private sphere" the audience for this infographic is for local and non-local policy-makers and decision-makers and for respected and influential personalities in countries, societies, and areas where FGM/C is prevalent. The infographic has a second audience: girls and women, boys and men, in countries, societies, areas where FGM/C is prevalent. Not all of these people have the background to understand the graphical/visual presentation, but those who can interpret the infographic can carry the message to those who do not. By doing this, "more can be done to bring the lack of support for FGM/C into the public sphere." (p. 117, United Nation's Children's Fund, Female Genital Mutilation/Cutting: A Statistical Overview and Exploration of the Dynamics of Change, UNICEF, New York, 2013)
